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Municipal Code

Chapter 24. Sign Code

Sec. 24-08. Standards for permitted signs.

Signs that are subject to the city standard sign permit approval process must comply with the following standards. Signs that are subject to a limited or alternative sign permit approval, and exempt signs, must comply with the standards established in section 24-05 and section 24-09.

TABLE 3: STANDARDS FOR PERMITTED SIGNS

Type of Signs

Awning/Canopy
(Building)

Definition. Awnings and canopies are roof-like covers that project from the wall of a building or are freestanding for the purpose of shielding from the elements. Canopies may also be freestanding, such as a covering over a service station island. Canopy does not include marquee signs.

Measurement. Maximum sign size shall not exceed coverage of one-half of the face of the canopy or awning. The sign shall be included within the maximum sign area total for use pursuant to Table 1.

Illumination. Permitted pursuant to section 24-07.

Additional requirements.

  1. An awning or canopy sign must be an integral part of the awning or canopy to which it is attached.
  2. Awning or canopy signs may be placed only on first and second story building elevations, including those facing a parking lot or pedestrian way. Canopy signs on freestanding canopies (such as service station islands) may only be located on elevations facing public rights-of-way. May not project from the wall of the building a distance of less than three feet from the edge of a curbed street.
  3. No structural element of an awning or canopy shall be located less than eight feet above finished grade.
  4. Awnings and canopies shall be constructed of durable material(s) and maintained in such a manner as to continue the original appearance.
  5. Awnings and canopies shall, wherever practicable, match the established underclearance, height and projection of awnings and canopies that exist on abutting lots.
  6. Awnings and canopies shall be compatible with the architectural integrity of the building(s) to which they are attached.

Banner
(Building and Other) Permanent

Definition. A sign having the characters, letters, illustrations or ornamentations applied to cloth, paper, fabric or other lightweight material, with only such material for a backing. The definition of banner does not include flags.

Measurement. Banner measurement shall be included within the maximum sign area total for use pursuant to Table 1.

Setback. Banners on buildings: Not applicable.

Other: As required by zoning ordinance setback for use or structure to which banner is attached.

Illumination. Permitted pursuant to section 24-07.

Additional requirements.

  1. Banners must be mounted to permanent structures and may not be displayed on temporary mounting such as metal stakes, wood posts or trees or other improvised manner.
  2. All banners shall be regularly maintained. Deteriorated banners (torn, faded, sagging or in disrepair) shall not be displayed.

Changeable Copy
(Does not include Electronic Reader Boards)

Definition. A sign or portion thereof with characters, letters or illustrations that can be changed or rearranged manually without altering the face of the sign. Marquee signs are not considered "changeable copy" signs, and are allowed as they are.

Measurement.

  1. Maximum total area for a freestanding sign 40 square feet.
  2. Shall not be included within the maximum sign area total for the use pursuant to Table 3.

Setback. Must meet required zoning setback for use.

Illumination. Permitted pursuant to section 24-07.

Additional requirements.

  1. May only be ground mounted or wall mounted.
  2. A sign on which the only copy that changes is an electronic or mechanical indication of time or temperature shall not be considered a changeable copy sign.

Electronic Reader Board

Definition. Asign or portion thereof which can be electronically changed or rearranged without altering the face or the surface of the sign. A sign on which the only copy that changes is an electronic or mechanical indication of time and/or temperature shall not be a commercial message or an electronic reader board sign for purposes of this sign code.

Measurement.

  1. Maximum total area is 40 square feet.
  2. Shall not be included within the maximum signs area total for the use pursuant to Table 3.

Setback. Must meet required zoning setback for use.

Illumination. Permitted pursuant to section 24-07.

Additional requirements.

a.  Flashing of display may be prohibited, as regulated under Section 24-12 (2)(a).

b.  Animated signs or other electronic reader boards not completely described by the terms of this sign code or not fully in compliance with the specific provisions of the code, shall be reviewed through the alternative permit process. 

Marquee

Definition. A hood or permanent construction that projects from the wall of a building, usually above the entrance generally lit and intended for advertisement of regularly changing activities on the premises.Amarquee sign is any sign attached to, in any manner, or made part of a marquee.

Measurement. Banner measurement shall be included within the maximum sign area total for use pursuant to Table 1.

Setback. Not applicable. Overhang over public right-of-way may be approved by permit.

Illumination. Permitted pursuant to section 24-07.

Monument
(Freestanding)

Definition. A permanent, freestanding sign mounted on a base or other supports and where the bottom of the sign face is located within three(3) feet of ground level.

Measurement.

  1. Non-residential maximum area 75 square feet per sign face, maximum height 12 feet except as described in Setback subsection c. below.
  2. Residential maximum area 60 square feet per sign face, maximum height 8 feet except as described in setback section c below.
  3. Monument sign measurements shall be included within the maximum sign area total for use pursuant to Table 1.

Setback.

  1. Non-residential: Ten feet from property line, provided there are no sight restrictions.
  2. Residential: Ten feet from property line, provided there are no sight restrictions.
  3. For each additional two foot setback from the street right-of-way over ten feet, one additional foot may be added to the height of the sign, to a maximum of 16 feet, and an additional four square feet per face per two foot setback may be added to the area of the sign, for a maximum of 16 square feet additional per sign face.

Illumination. Permitted pursuant to section 24-07.

Additional requirements.

  1. Non-residential development may have one monument sign per frontage from a public right-of-way.
  2. Residential development may have two monument signs per entrance from a public right-of-way.
  3. A sign may be incorporated into a retaining wall or masonry wall designed to screen parking, loading or service areas.
  4. No monument sign shall be located within 50 feet of any other freestanding sign (monument, pole, and billboard) on the same lot, except at primary entrances to developments.
  5. The bottom edge of the sign face must be in continuous contact with the structural base and must be a minimum of 12 inches above the ground.

Pole
(Freestanding)

Definition. A permanent, freestanding sign that is mounted on a pole(s) or other support(s) that is placed on and anchored in the ground or on a base and that is independent from any building or other structure.

Regulation.

  1. One pole sign is permitted for each building for each street frontage. The total area of the pole sign for a building having one street frontage shall not exceed 80 square feet. Where a building has two or more street frontages, each permitted pole sign in excess of one shall be no greater than one-half the area of the first sign.
  2. No part of the pole sign shall be closer than five feet to the front property line or exceed 20 feet in height to the top of the sign. The height shall be measured from the base of the sign or grade of the nearest adjacent roadway, whichever is lower.
  3. Certain signs, based on temporary nature or limited size, may be permitted pursuant to section 24-09: Construction/future tenant, informational, real estate, special event and other, upon the review and approval of the director of planning and economic development.

Projecting
(Building)

Definition. Any sign affixed to a building in such a manner that its leading edge extends more than 12 inches beyond the surface of such building. Awnings and canopies are not considered projecting signs.

Measurement.

  1. Maximum total sign area 32 square feet.
  2. Sign clearance must be at least eight feet above finished grade.
  3. Projecting sign measurement shall be included within the maximum sign area total for use pursuant to Table 5.

Setback.

  1. Reserved.
  2. May not project more than six feet from the wall of the building to which the sign is attached.
  3. May not project from the wall of the building a distance of less than three feet from the edge of a curbed street.

Illumination. Permitted pursuant to section 24-07.

Additional requirements.

  1. Must be located on the vertical surface of a building.
  2. May not extend above top of the roof or parapet line.
  3. All movable parts, such as covers to service openings, shall be securely fastened.
  4. One projecting sign per building for single-tenant buildings. One projecting sign per tenant for multi-tenant buildings.
  5. Permitted only if the design of the sign is approved by the director of planning and community development.
  6. Cannot protrude into the vision triangle as regulated by the zoning ordinance of the City of Marshfield.
  7. Permitted only if proof of liability insurance is provided to the director of planning and community development.

Suspended
(Building)

Definition. A sign that is supported from the underside of a horizontal plane surface and is supported by such surface.

Measurement. Maximum sign area of 16 square feet. Suspended sign measurement shall be included within the maximum sign area total for use pursuant to Table 1.

Setback. Not applicable.

Illumination. Permitted pursuant to section 24-04.

Additional requirements.

  1. Reserved.
  2. Maximum of one sign per building entrance.
  3. There must be eight feet of clearance from the bottom of the sign to finished grade.

Wall

Definition. A non-projecting sign that is attached parallel to a wall or building.

Measurement.

  1. May not exceed coverage of ten percent of facade upon which sign is located, or as specified in Table 1.
  2. Wall signs for public/quasi-public uses may not exceed 100 square feet on any single building elevation unless it meets the exception under section 24-05(7).
  3. Wall signs for commercial and industrial uses may not exceed 200 square feet on any single building elevation unless it meets the exception under section 24-05(7).
  4. May not project more than 12 inches from wall to which attached, measured from the wall to the outer surface of the sign.
  5. Wall sign measurement shall be included within the maximum sign area total for use pursuant to Table 1.

Setback. Not applicable.

Illumination. Permitted pursuant to section 24-04.

Additional requirements.

  1. Wall signs may not overlap or cover doors, windows or architectural details.
  2. The sign must be confined within the limits of the building (e.g., wall, facade, parapet) unless otherwise permitted by this sign code.
  3. The sign must be supported by the wall of the building to which it is attached.
  4. Buildings exceeding three stories shall only be identified by the building, building complex or development name.
  5. Wall signs may not be painted directly on to any building surface.

(Ord. No. 987, 1—3, 9-9-2003; Ord. No. 999, 1—3, 10-27-2003; Ord. No. 1136, 1, 8-26-2008)